Types of Brochures Unit 5 BBS First Year Business English

 

Link: https://www.youtube.com/watch?v=AX6_DP3DoQA 

Types of Brochures

The types of brochures are based on various uses. The types of brochures based on the use are of five types:

Five Types of brochures based on the User

•      Point-of-sale: These kinds of brochures are kept at the local departmental store, bank, and pharmacy. It may cover many topics that potential customers need to know while seeking the services of a business.

•      After-sales pitch: It is a type of brochure we leave behind with our customers after we have made our sales pitch. It contains a complete description of our products.

•      Answer the query: This type of brochure is sent to someone who has already shown an interest in our company, product or services. It is designed to cultivate the interest of the customers.

•      Direct mail: It is sent to potential customers via mail or is usually accompanied by a sales letter that provides additional sales information.

•      Sales kit: It contains several pages with technical details that are used by the salesperson to guide themselves.

Types of Brochure Format

 ( see details on page 209) (https://www.youtube.com/watch?v=snBomcevolg&t=40s )

There are six types of brochure formats. They are Gate Fold, Tri-Fold, Bi-Fold, Leaflet/ Flyer, Folders and inserts and ‘Z’ fold brochure.

 

 Creating Effective Brochures

To make an effective brochure, we should be sure about our purpose, which can be advertising a product or the services of our company, or promoting an event. We should consider what information the brochure should contain and what our vision, mission and goals of our organisation are. We must be aware of the attractive design of the brochure. Time, budget, expertise and the possibility of getting reviews or readers’ feedback are to be considered well.

We must be sure of using a certain format of a brochure and the logo, images, and other introductory materials. Develop a checklist of all the tasks so we can follow them step-by-step. The checklist may include identifying the objectives and the competitors. The outline, table of contents, and headings are to be considered well. To be effective, we should make our brochure for use in the long run, too. 

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