Oral Communication: Presentation and Speeches: BBS 2nd Year Business Comunication

Unit- Six: Oral Communication

Oral communication refers to the process of conveying information or messages through spoken words. It involves non-verbal and visual communication cues. The increased use of technology includes face-to-face conversations, telephone calls, presentations, virtual meetings, podcast clips, and video conferences. 

Effective oral communication involves clear articulation, active listening, and the ability to adapt communication style to the audience. For example, in a business setting, a manager might use oral communication to deliver a presentation to employees about a new project. In a social context, friends might use oral communication during a discussion about their weekend plans. Overall, oral communication is essential for everyday interactions and plays a crucial role in personal and professional settings.

Presentation and Speeches

A presentation in business communication is a structured method of sharing information, ideas, or proposals with an audience. It typically involves visual aids, such as slides, charts, or graphs, to enhance understanding and engagement. Presentations are often interactive, allowing for questions and discussions to clarify points or address concerns. On the other hand, a speech in business communication is a formal address delivered to an audience with a specific purpose, such as motivating employees, introducing a new product, or representing the company at an event. Speeches are carefully crafted to be engaging and persuasive, using rhetorical devices and storytelling to captivate the audience. Presentations are often used in business settings to inform, persuade, or educate an audience about a specific topic. They are commonly used in meetings, conferences, and training sessions to present data, share ideas, or propose solutions. Presentations typically involve visual aids, such as slides or handouts, to enhance the audience's understanding and engagement.

On the other hand, speeches are more commonly used for inspirational or motivational purposes, such as at company events, award ceremonies, or public gatherings. Speeches are often delivered by a single speaker and are designed to capture the audience's attention, evoke emotion, and inspire action. Unlike presentations, speeches may not always include visual aids and are more focused on the delivery and content of the spoken words. In brief, presentations are more about sharing information or ideas in a structured and visual manner, while speeches are more about delivering a powerful and persuasive message to inspire or motivate an audience. The choice between a presentation and a speech depends on the purpose of the communication and the desired outcome.

Presentation differs based on the context, situations, and purposes. Therefore, an informative presentation aims to educate the audience about a specific topic, providing facts, data, and insights. It is designed to increase the audience's knowledge and understanding of the subject matter. A persuasive presentation, on the other hand, seeks to influence the audience's beliefs, attitudes, or behaviors. It uses arguments, evidence, and appeals to emotion to persuade the audience to adopt a particular viewpoint or take a specific action. A group presentation involves multiple presenters working collaboratively to deliver a cohesive message. Each presenter contributes their expertise or perspective to the presentation, creating a comprehensive and engaging experience for the audience. An internal presentation is delivered to individuals within the same organization. It may be used to update employees on company policies, share project updates, or provide training.

In contrast, an external presentation is delivered to individuals outside the organization, such as clients, investors, or stakeholders. It is often used to promote products or services, secure funding or partnerships, or build relationships with external parties. External presentations require careful consideration of the audience's needs and interests to ensure the message is relevant and impactful.

6 Ps for Effective Presentations

 i.            Plan: We develop a clear plan for our presentation, including an outline of key points, a logical flow of information, and a strong opening and closing. We also consider the audience's needs and expectations when planning our presentation.

ii.            Purpose: We have to define the purpose of our presentation, whether it's to inform, persuade, or entertain. We ensure that our content aligns with our purpose and that the message is clear and concise.

iii.            Personal Communication Skills: we work on enhancing personal communication skills, including verbal and nonverbal communication. We practice speaking clearly and confidently and use gestures and body language to enhance the message.

iv.            Personal Commitment: we demonstrate our commitment to our presentation by being well-prepared and enthusiastic. We also show the audience that we are passionate about our topic and that we have put in the effort to deliver a compelling presentation.

v.            Avoid Political Sensitivities: We must be mindful of political sensitivities when preparing our presentation. We should avoid controversial topics or statements that could offend or alienate the audience. Therefore, we stick to neutral and respectful language to ensure our message is well-received.

vi.            Polish Presentations: We take the time to polish the presentation by reviewing our content for clarity, grammar, and consistency. We use visuals and other aids to enhance our message and practice the delivery to ensure a smooth and professional presentation.

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