Defining Business Communication

 Defining Business Communication

The root word ‘communication’ is derived from the Latin word ‘communicare’, which means ‘to share’, ‘to impart’, ‘to participate’, or ‘to make common’. It is the process of understanding and sharing ideas and experiences in the group. Therefore, communication consists mainly of sharing, connecting, and building relationships with others. When it comes to the term of defining the word ‘communication’, it is very difficult to get a universal definition. Let’s see some of them:

a.      Communication is the process by which information is transmitted between individuals and/or organizations so that an understanding response results. – Peter Little

b.     Communication is an exchange of facts, ideas, opinions, or emotions by two or more people. – Newman & Summer

c.      Communication is the process involving the transmission and reception of ideas, feelings, and attitudes, both verbally and non-verbally, eliciting a response.  -- Norman & Sigband

From the above definitions of communication, we can conclude that communication is a process of exchanging ideas with others with the help of written or verbal ways to get responses from an individual or an organization. Therefore, the term ‘communication’ has various categories such as fields, context, mode, audience, and specialty areas. Some of the specific areas of business communication are presented below alphabetically:

a.      Advertising: Production and dissemination of advertisements for commercial products or services

b.     Brand management: the management of the promotion of a particular brand of goods

c.      Community engagement: the engagement of members of a community via communication

d.     Consumer behavior: consumer preferences regarding products and services

e.      Corporate communication: activities that involve managing internal and external communications aimed at creating a favorable impression among consumers or stakeholders

f.       Customer relations: the communication department of a company aimed at helping its customers and dealing with their problems

g.     Employee engagement: the engagement of employees in their jobs, their commitment to the organization

h.     Event management: management of events or projects of an organization

i.       Interpersonal communication: an exchange of information (sending and receiving of messages) between two or more people

j.       Marketing: the promotion and selling of products or services, which may include market research and advertising

k.     Organization communication: communication in organizational contexts

l.       Professional communication: communication in professional, workplace contexts

m.   Public relations: the management of the relationship between a company and its customers, or the general public, to maintain a positive image of the company

n.     Reputation management: closely related to public relations, now associated more with the management of an organization's or celebrity's new/social media image

o.     Technical communication: broadly, it is communication concerning technical or specialized topics, such as engineering designs, environmental regulations, medical procedures, or computer applications.

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