Strong Words and Effective Sentences Unit - 2 Business English BBS First Year

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Strong Words

Words help to express our thoughts and feelings so we use precise words to express what we want to express. If the purpose is to engage audiences, we use metaphors, figures of speech, personifications and evocative words. Successful writers use appropriate words avoiding errors in meaning, spelling and grammar. For example, the word ‘data’ is the plural word of ‘datum’ but some use it as a singular to refer to facts or figures in general. We should verify the true and accurate meaning of used words in sentences. Not using correct words but the use of the most effective has become a challenge in the competitive business world of today. Constant practice, good judgement and experience help in selecting the most effective words. The table below shows the weak words and their alternative strong words:

Weak Words	Alternative Strong Words
Increase	Accelerate, enlarge, escalate, soar, swell
Decrease	Curb, cut back, shrink, depreciate, slacken
Bad	Deficient, corrupt, flawed, poor, inadequate
Good	Admirable, beneficial, pleasant, superior
Attach herewith please find	Please, find attached
It’s our pleasure to	We are pleased to…..

 

An abstract word is used to express a concept, quality or characteristic that is often academic, or intellectual in conveying ideas. Abstract words convey ideas. They can be kindness, pride, legacy, beauty, forgiveness etc. Business words that help to express abstract ideas are persuasion, productivity, profit, inflation and quality. Concrete words can be easily seen or touched. For example, tree, car, jump, house blue etc. The words folder, email, website, and software are also concrete words but they are not visible. We should choose the word that helps to convey our thoughts clearly, specifically and strongly.

Effective Sentences

The selection of correct and strong words forms the sentence that has a subject and a predicate with complete meaning. For effective sentences, we should select the best form out of the four varieties used in English. The varieties are:

a.      Simple Sentence: It has a single independent sentence like The Manager writes the memo.

b.     Compound Sentence: It has several independent sentences joined with commas or conjunctions. For example, Rajendra chaired the meeting, and he also addressed the meeting.

c.      Complex Sentence: It has one independent clause and at least one dependent clause. For example, While everyone is persuasive, Sangeeta, in particular, is a genius.

d.     Compound –complex sentence: It has several independent clauses but at least one dependent clause like The Manager was sitting by his desk and his secretary was smiling at him when I entered the office.

For writing effective sentences, we should avoid fragments, parallelisms, and a long series of varieties of English sentences. To be an effective communicator, we should emphasize important ideas while constructing sentences. We give more space or time for important ideas and use extra words to describe them. For example, a multinational company is expanding business in Nepal. To emphasize the importance of a multinational company, we can state: A multinational company with a global presence having considerable experience in consumer behaviour is expanding its business in Nepal. For effectiveness, emphasis can be on the person like: He can deliver more effectively by using a projector. Similarly, emphasis can be on a projector, the projector enables him to deliver effective presentations. Emphasis can be gained by placing ideas at the beginning of the end like:

a.      The government is reaching a labour agreement with foreign countries to increase remittance.

b.     To increase remittance, the government is reaching labour agreements with foreign countries.

To emphasize the idea expressed independent clause, it is most effective to put that clause at the end of a sentence like: I saw and called him yesterday while he was doing shopping.

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